What Marketing Certifications Boost Career?

Digital Marketing Online Training Certifications that Will Boost Career

Getting an academic degree is a vital step in each student’s life but what difference does it make when you decide not to add something precious in your resume? Something that will get you hired in the job market swiftly.

If you are still struggling to a job aside all your degrees, then you surely need to add something to it.

Some certifications could unquestionably be added in your resume that won’t only enhance your abilities but prepare you for the industrial competition too. 


If you’re about to get accreditation in a certain area, you need to decide whether it’s worth the energy and time.

Digital online marketing is well-known for being a field where there are not any degrees targeted specifically at it.

You may become an electronic online marketing specialist through a proper digital online marketing accreditation program or training program.

An excellent Digital online marketing Certification program will provide you a learning structure, a gifted mentor-ship and an opportunity to network with like-minded people. 

Top  Certifications in Digital Online Marketing that will improve your technical abilities about Digital Online Marketing. 

1. Hootsuite Social Media Marketing 
Hootsuite provides five accreditation applications: 

Hootsuite Platform Certification 
Hootsuite Social Marketing Certification 
Advanced Social Media Strategy Certification from Newhouse School 
Social for Health Care Certification from Mayo Clinic 
Social Selling Certification 
Cost: Varies from $99 to $2,200 
Validation: The certification doesn’t expire, even when you fail the exam you can retake the test without paying for retesting sound great isn’t it?. 
Process: The process varies for the various certifications. 

2. Facebook blueprint certification 
Facebook provides two certifications under its Blueprint Certification application: 

The Facebook Certified Planning Professional and 
The Facebook Certified Purchasing Professional. 
Additionally, passing an exam for every accreditation, you must pass the Facebook Advertising Core Competencies exam. 

Cost: $150 for every exam 
Validation: The certificates are valid for twelve months and you’ve to take a re-accreditation exam. 
Process: You need to take two protected, on-line proctored exams and achieve a 
Passing score of 700 or greater on both. The number of questions may vary, but you could expect to see between 50-60 questions in your exam. you’ll have up to 75 minutes to answer all questions. 

3. Twitter Flight School 
Twitter offers two certification programs; one for Executive Leadership and one for Marketing Leadership. 

The program covers virtually anything that you’d want to know to build up Twitter promotion campaigns, best practices, case studies along with other resources. 

Cost: Free 
Validation: There doesn’t even seem to be some expiry date for the accreditation. 
Process: Executive Leadership is ten minutes long whilst the Marketing 
Leadership is sixty minutes long. The Executive Leadership course doesn’t have some tests. 

4. Salesforce Certified Marketing Cloud Social Specialist 
Salesforce’s course is designed for people who can demonstrate knowledge, skills, and experience utilizing the components of Social Studio in the social landscape for article creation, management and evaluation of both conversations and reporting. 

Cost: $200 for the very first time and $100 for retaking the exam. 

Validation: you’ve to take the exam once per year to refresh what you have learned. 
Procedure: There are 60 multiple choice questions and you’re permitted to take up to 90 minutes to finish the exam. You require a minimum passing score of 67%. 

5. Google Analytics Individual Qualification (IQ) 
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that’s available to any person that has passed the Google Analytics IQ exam.

This is probably among the best free marketing certifications out there. 

Price: Free 
Validation: To renew your accreditation, you’ve to retake the exam every 18 months. 
Procedure: You get 90 minutes to complete the exam with a passing score of 80%. In case you don’t pass the exam, you can retake it in seven days. 

6. OMI Internet Analytics Certification 
The Online Marketing Institute has developed a web analytics and measurement training course that can help marketers understand how to implement appropriate monitoring, measure and analyze data.

Eventually, you’ll learn how to optimize your web site and marketing campaigns to improve Return on investment. 

Price: $859 
Validation: The web site doesn’t specify if the certificate expires. 
Procedure: The untimed final exam consists of 30-50 multiple-choice and true/false questions.

You have to pass with a score of 70% or greater to receive accreditation of completion.you’ll have up to 3 chances to pass this exam. 

7. ClickMinded Search engine optimization Expert 
ClickMinded’s Search engine optimization course is designed for people who’ve proven to understand the fundamental concepts of internet search engine optimization. 

Price: $497 
Procedure: The minimum passing score is 80% however; you can retake the test as frequently times. 

8. DistilledU SEO 
DistilledU’s Search engine optimization course is designed for advanced and fresher’s to the field of search optimization. 

Price: $40/month 
Validation: No renewal particulars specified on their site. 
Procedure: No testing particulars specified on their site. 

9. HubSpot Content Advertising Certification 
HubSpot’s Content Marketing Certification will teach you how to develop scalable, repeatable methods for creating and promoting content that converts into leads and new clients. 

Price: Free 
Validation: To renew your accreditation, you’ve to retake the exam every 13 months. 
Procedure: You ought to get a minimum passing score of 75 percent on the final exam. There are 60 questions on this exam. 

10. Content Advertising University 
Content Marketing Institutes’ University covers the Entire spectrum of content advertising, such as Planning, Audience, Story, Channels, Process, Conversation, and Measurement. 

Price: $995/learner 
Validation: No renewal particulars out there. 
Procedure: You only need to finish the modules and quizzes to become certified. 

11. Leadpages’ Conversion Marketing Certification 
Leadpages’ Conversion Marketing Certification is made to assist pupils to produce greater conversion rates throughout the conversion promoting lifecycle. The program promises tons of hands on experience. 

Price: $1,995 
12. Facebook blueprint certification 
Optimizely’s accreditation application tests your knowledge in the rate of conversion optimization, especially whether you have the capability to use the Optimize platform.

Cost: Registration fee is $100 but the retake fee is $65. 
Validation: you’ve to pass brief upkeep exams after you pass. 
Procedure: There are 50 multiple choice questions and you’ve sixty minutes to complete the exam. The minimum passing score is 80%. 

13. Conversion Optimization Certification Training Plan 
ConversionXL’s Conversion Optimization Certification Training Program is an in-depth look into conversion optimization.

This program is recommended for mid-market to enterprise level entrepreneurs. 

Price: The program costs $899 for lifetime access. 
Validation: You need to complete all the required classes and pass a brief final exam. 
Procedure: The exam contains 33 questions. You can re-take the test once in a 24-hour period. 

14. HubSpot Email Marketing Certification 
The HubSpot Email Marketing Certification is an advanced email marketing course that covers concepts such as lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization. 

Price: Free 
Validation: The certificate is valid for 13 months after which you’ve to retake the test. 
Procedure: you’ve to get a minimum score of 75 percent on the exam that has 60 questions. 

15. AdWords Certification 
The Adwords accreditation demonstrates that consumers have proficiency in advanced and basic aspects of AdWords. 

Price: Free 
Validation: Each certificate is valid for twelve months after which you’ve to retake the exam. 
Procedure: you’ve to complete two AdWords accreditation exams, one in AdWords Fundamentals and the other an option between Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. 

16. Marketo Certified Expert 
Marketing automation software, Marketo, offers a Marketo Certified Pro course that validates competency, experience, and operational knowledge in the broad use of Marketo. 

Price: $225 each time you take the exam 
Validation: The certificate is valid for two years after which you’ve to be re-certified. 
Procedure: There are approximately 75 questions, and you get 90 minutes to complete the exam. The minimum passing score is 70 percent. 

17. Marketo Specializations 
Additionally to becoming a Marketo Accredited Pro, you can complete specializations in: 

Analytics Attribution Specialist 
Creative Assets Specialist 
Email Deliverability Specialist 
Nurture & Engagement Pro 
Programs & Campaigns Specialist 
Price: $25 for each specialization 
Procedure: For each specialization, there are 25-30 questions, and you get sixty minutes to complete the exam. The minimum passing score is 75 percent. 

18. HubSpot Inbound Certification 
The HubSpot Inbound Certification covers the basics of the inbound marketing methodology. 

Price: Free 
Validation: Certification badges and certificates are valid for 13 months from the date they have been attained. 
Procedure: There are 60 questions and the minimum passing score is 75 percent. 

19. HubSpot Inbound Sales Certification 

The HubSpot Inbound Certification introduces users to the basics of Inbound Sales. 

Topics vary from identifying prospective customers to developing outreach approaches, and also to building personalized presentations. 

Price: Free 
Validation: Certification badges and certificates are valid for 13 months from the date they have been attained. 
Procedure: There are 60 questions and the minimum passing score is 75 percent. 

20. AMA Digital Online Advertising Certification 
The American Marketing Association’s Digital Online advertising Certification class covers topics such as analytics, social network, user expertise, Search engine optimization, on-line advertising, email, and content advertising. 

Cost: $349 for non-members and $249 for AMA members. 
Validation: The accreditation is valid for 3 years, but you’ll have to complete five continuing education units (CEUs) each year. 
Procedure: To pass, you’ll need to have a minimum score of 80 percent 

21. DMA Accredited Marketing Professional 
The DMA’s Accredited Marketing Professional comprehensive advertising class covers online and offline advertising. 

Cost: $2,499 for non-members 
Validation: The certificate is valid for one year.

To maintain your accreditation current, take 10 continuing education units (CEUs) within one year of the date of issuance.

Procedure: To complete DCMP accreditation, either complete the on-demand version (included of 17 on-line modules) and 7 supplemental online modules then pass an accreditation exam covering most that you’ve discovered. 


22. Digital Marketer Accredited Content Advertising Specialized 
The Digital Marketer Accredited Content Advertising Specialist program is available to everyone. It is comprised of six modules of training, six quizzes, and one major exam.

Digital Marketer also plans to offer seven additional accreditation applications for conversion optimization, customer acquisition, email marketing, and funnel creation, social network, user expertise, and online video advertising. 

Cost: $495 USD 
Validation: Once you pass, you’ll be given a badge and certificate, also recognition as a Certified Content Marketing Specialist. 

Procedure: you’ve to pass the exam for certification; you can retake the exam 3 times. In case you don’t pass, you’ll need to re-take the course and take it again at no additional cost. 

23. Bings Ads certification 
Bing offers search advertising training for Bing Ads Certification. They provide some training material before you take the test.

Once you’re certified, you’ll receive an official badge, placement in the Bing Ads Guru directory, and a certificate. 

Cost: Free 
Validation: Pass the test and you’ll be certified. Get a score of 80 percent or greater and become a member for a full calendar year. 

Procedure: Take the free courses at your own pace to get ready for the exam. Learn and master the fundamentals of Bing Ads as well as advanced features. You’ve boundless time to complete the free Bing Ads accreditation exam, and you can pause your exam-taking and restart when convenient. 

24. Copyblogger Certified Content Marketer 
After completing the program, you’ll have a chance to apply for your Content advertising Certification.

A member of the Copy blogger editorial staff will go through and a review of your submitted work and offer comprehensive feedback.

Should you pass, they’ll provide you with a badge to display on your web site, and they’ll list you on our Accredited Content Topics page. In case you don’t pass, you might use the feedback you’ve been given, edit your work, and try again. 

Cost: Not specified. 
Validation: The website doesn’t specify. 
Procedure: After enrolling, you’ll get immediate access to Module 1, so that you can dive right in. The next Module will release to your account four days afterward. You’ll get access to two Modules each week, for a total of a month. 

25. Harvard University Marketing Management Certificate 
Understand advertising fundamentals, such as market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, distribution, and integrated marketing communications.

The professional graduate certificate in Marketing Management requires four courses. 

Cost: Application fee: $50 
Four courses: $10,800 
Procedure: To meet the standards for the certification, you need to complete four certification courses for graduate credit.

Earn at least a B grade in every course and you’ve to complete the lessons within 3 years. 

26. UpGrad’s Digital Online Advertising Program Certificate 
This program is certified by IAMAI (Internet and Mobile Marketing Association), which works the leading Digital brands and agencies to develop a Digital Online advertising ecosystem in India.

In addition, this program has enough depth to assist you with most of the Facebook and Google Certifications. 

Cost: $939 
Validation: Not stated. 
Procedure: you’ve to take the admission in the app and there’ll be exams that, you want to be eligible for getting the certification. 

27. Digital Online Marketing Accredited Associate Training Certificate 
Digital Online Marketing Accredited Associate (DMCA) is a course designed by the business specialists to assist you to get complete 360-degree knowledge in the electronic online advertising domain.

This course not only ensures that the learners become complete digital marketer but additionally makes sure that they’re business ready and well-qualified for their next big career move. 

Cost: Self-Paced Learning: $204 
Online Classroom Flexi-Pass: $329 
Validation: The website doesn’t specify. 
Procedure: becoming a Digital Online Marketing Accredited Associate, you need to successfully complete the first five rounds at the Mimic Pro that will be assessed by the lead trainer then pass the Digital Online Marketing Certified Associate examination with a minimum score of 70%.

The DMCA on-line exam consists of 50 multiple choice questions that must be answered within sixty minutes. 

28. NIIT Digital Online Marketing Certification 
Their training is not offered on-line. You’ve to be physically present at one of their training centers. They offer the following four classes: 

Professional Diploma in Digital Online Marketing 
Professional Diploma in Mobile Marketing 
Professional Diploma in Social Media Marketing 
Professional Diploma in Search Marketing 
Cost: It varies
Validation: The website doesn’t specify. 
Procedure: sign up for applications that result in a Digital Online Marketing Certificate or Diploma in Digital Online Marketing.

These applications may also help entrepreneurs leverage the world wide web to prepare robust e-commerce businesses and advertise their merchandise on-line.

NIIT supplies its learners with a strong portfolio of courses that culminate in a Certificate in Digital Online Marketing and a Diploma in Digital Online Marketing. 

29. Digital Academy of India 
Digital Academy is among the leading Digital Online Marketing accreditation training firms. They’ve trained more than 5,000 individuals so far in this field. They’ve 3 classes: 

One flagship two courses and program. Their main digital online advertising course is a Certification Program in Digital Online Marketing. 

Cost: $626 
Validation: The website doesn’t specify. 
Procedure: There are 3 online exams by Google and from that, you’ve to pass 2 exams to get the GCP certificate. Once you pass the exams, the certificate will be issued on-line. You might get the Adwords accreditation directly without attending any training applications.

Share this: